What we collect, and what we don't.

This note covers the Threadcount website, which is operated by Rollosson. It is short because the site collects very little.

What this website collects

If you fill in the fit form at /start, we receive what you type: your name, work email, firm, firm size, role, and the questions you'd most want answered. We use it for one purpose: replying to you and working out what it would take to answer them.

We also measure traffic to our public pages: which pages were viewed, roughly where visitors came from, and what kind of device they used. We use Vercel Web Analytics, which is cookieless, and Google Analytics, which sets first-party cookies to tell new visitors from returning ones. We have turned off Google Analytics' advertising features (Google signals and ad personalization), and Google Analytics does not log or store full IP addresses. You can block it with your browser's cookie settings or Google's opt-out add-on. Google Analytics is not used on personal demo links. We do not fingerprint visitors and, outside personal demo links (below), we do not build profiles of individuals.

What we do with it

• We reply to you, and if it makes sense, we set up a call.
• We use the questions you gave us to plan what we build.
• We do not sell, rent, or share your details with anyone for marketing.
• We do not add you to an unrelated mailing list because you filled in this form.

Personal demo links

If we send you a personal link to our live demo, that link is tied to you. Invite emails we send with these links contain a small image that tells us when the email is opened. When you open the email or use the link, we record the time, your browser type, your IP address and the approximate location derived from it (city, region and country). We also record the questions you ask and the answers you receive. We use this to follow up with you, to improve the demo, and to show you relevant marketing about Threadcount, which can include using your IP address to reach your organization with online ads. You can stop this at any time: the demo page shows a notice with an Opt out button (it stays available from the Privacy link under the chat). When you opt out we stop recording your IP address, location and browser, erase the ones we've already recorded, and no longer use them for marketing. Your questions are still saved so the demo can answer them. Questions are answered by Anthropic's Claude, which processes them on our behalf. The demo only contains invented sample data; nothing you type is combined with any firm's real data. We delete visit and question records after 12 months. Your contact details stay on file while we're in touch; ask us at hello@threadcount.io and we'll delete everything we hold about you sooner.

Who processes it

Your submission is not handled by a third-party form service. It posts to our own endpoint and is delivered straight into our Microsoft 365 mailbox — so the only parties who see it are us and our email provider. The site is hosted on Vercel, which processes standard server request data on our instructions. Personal demo records are stored with Supabase, and demo questions are processed by Anthropic.

How long we keep it

If we don't end up working together, we delete your submission within 24 months. If we do, it becomes part of our record of working together and is governed by the agreement we sign with your firm.

Your firm's data is a separate matter

Your rights

You can ask us what we hold about you, ask us to correct it, or ask us to delete it. Write to hello@threadcount.io and we'll action it. Depending on where you're located, you may have additional statutory rights; we'll honor those too.

Contact

Questions about this notice, or about how we would handle your firm's data: hello@threadcount.io.